Every now and then a video commercial comes along and blew our minds. Always is a feminine products brand under P&G and is sold under the Whisper brand in Singapore, back in the states they have come up with a viral campaign that aims to remove the negative impact of the stereotypical “like a girl” phrase.
[[perfectpullquote]]Is “Like a Girl” a bad thing?[/[perfectpullquote]]
In the video, both adult and juvenile participants were asked to perform moves such as running or fighting like a girl. While you may cringe at the initial response from adults, you soon realise the social impact on the self-confidence in young girls. This Always ad campaign seeks to change that negativity, so the next time you use the phrase “like a girl”, do it like it’s an awesome thing.