Uniqlo expects BT21 Collection to be so hot they’re limiting one t-shirt per customer

Because scalpers are waiting

Uniqlo x BT21 Collection global release on 21 June 2019

The much anticipated Uniqlo x BT21 Line Friends Collection drops this Friday (21 June).

For those unfamiliar, BT21 is a collab project between popular South Korean boy band BTS and Line, with each band member co-designing the characters in the collection.

Here are the characters.

Uniqlo Purchase Restriction

BTS Army (an acronym for BTS fans) are expected to pounce on the Uniqlo t-shirt collection on the first day of release.

Which is why Uniqlo is restricting each customer to one t-shirt in a bid to deter scalpers from buying in bulk and reselling them on secondhand marketplaces.

Online and Offline

Unfortunately, that means fans will likely have to either queue multiple times (at stores) to get the t-shirt designs they want or get friends or family members to buy on the same day.

Fans will also be able to purchase the BT21 collection online which will be available on the same day.

The Collection

Here’s a closer look at the tees, all 12 of them, if you haven’t seen it yet.

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