Coffee Bean messed up their SAF Day Promotion but there’s still 50% off Ice Blended drinks at all stores

Spot the mistake

Earlier today, Coffee Bean put up a new promotion that offers 50% off Ice Blended to national servicemen who flash their 11B card.

There was nothing wrong with the promotion except the soldier in the image isn’t a SAF national serviceman but in fact China’s People Liberation Army (PLA) Navy.


Coffee Bean was quick to take down the image an issued an apology, but many weren’t so forgiving.

Some try to score more free drinks out of the situation.

  While others advertise their biggest competitor.

This one we agree.

Here’s Coffee Bean’s apology.

Posted by The Coffee Bean & Tea Leaf® – Singapore on Friday, 28 June 2019

Clearly, someone (or a few people) in Coffee Bean’s marketing team will be having a bad weekend.

50% Off Promotion

In the meantime, in the spirit of celebrating SAF Day, SAF personnel in uniform or flash your 11B at all Coffee Bean stores to enjoy 50% off Iced Blended drinks from 1 – 7 July.

Do note the promotion is valid for small-sized beverage only.

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