EZ-Link launches nostalgic Ice Cream Bread Plush Charm for $20.90 that brings back childhood memories

Looks yummy

The Ice Cream Bread Plush Charm lets you commute with a touch of nostalgia

EZ-Link has just launched a new plush charm that offers a blend of Singaporean culture and modern-day innovation.

Nostalgic Design Inspired by Local Delight

Imagine being transported back to a childhood memory, walking along the streets of Singapore, savouring a traditional ice cream sandwich—served between two fluffy slices of rainbow-coloured bread.

This fond experience is beautifully captured in the design of the Ice Cream Bread Plush SimplyGo EZ-Link Charm.

Its soft, pastel hues mimic the marbled look of the iconic dessert, while the plush exterior offers a tactile sensation reminiscent of the nostalgic treat itself.

This design isn’t just aesthetically pleasing; it’s a piece of culture you can carry around, infused with a slice of Singapore’s heritage.

A Functional Companion

This charming piece isn’t just a delightful collectible. It’s a fully functional EZ-Link device that integrates seamlessly into your daily routine. Equipped with SimplyGo technology, this charm can be tapped at MRT stations, buses, and even on taxis and retail outlets that support EZ-Link payments.

The charm’s keychain-like form ensures that it’s easy to carry with you wherever you go. Whether you attach it to your bag or keys, the charm makes sure you never lose track of your transit companion.

Its playful appearance is sure to brighten up your daily commute.

For those who love to collect quirky and meaningful items, the Ice Cream Bread Plush SimplyGo EZ-Link Charm is a must-have. So why settle for the ordinary when you can upgrade your daily commute with this delectable tribute to Singapore’s street food culture?

You can get it now from EZ-Link’s TikTok Shop here.

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